Our Corporate Entrepreneur Leadership Model™

Core Values: The Bedrock of Entrepreneurial Leadership

1. Innovation and Creativity: At the heart of the Corporate Entrepreneur Leadership Model™ is an unwavering commitment to innovation. Leaders and team members alike are encouraged to think outside the box, challenge the status quo, and pursue creative solutions. This value nurtures an environment where new ideas are welcomed and explored, ensuring the organization stays ahead of industry trends.
2. Ownership and Accountability: This model instils a sense of ownership in every individual, empowering them to take initiative and make decisions that drive the company forward. By holding themselves accountable, team members not only enhance their personal growth but also contribute to the collective success of the organization. This sense of ownership extends beyond one's role, fostering a culture where everyone is invested in the company’s future.
3. Collaboration and Inclusivity: Recognizing that the best ideas often come from diverse perspectives, this leadership model emphasizes collaboration and inclusivity. It values open communication, where each voice is heard and respected. This approach not only enhances problem-solving but also builds a cohesive and resilient team that can navigate challenges together.

Attitudes: The Entrepreneurial Mindset

1. Resilience and Adaptability: In a world of constant change, resilience and adaptability are crucial. The Corporate Entrepreneur Leadership Model™ encourages a proactive mindset, where challenges are seen as opportunities for growth and learning. This attitude fosters a resilient workforce capable of pivoting and adapting to new circumstances with agility.
2. Continuous Learning: The entrepreneurial spirit is characterized by a thirst for knowledge and a commitment to continuous improvement. This model promotes a learning culture where employees are encouraged to seek new skills, embrace feedback, and stay curious. This attitude ensures that the organization remains innovative and competitive, as team members continually expand their expertise.
3. Customer-Centric Focus: Understanding and anticipating customer needs is at the core of entrepreneurial success. This model instils a customer-centric mindset, where leaders and teams prioritize delivering value to customers. By aligning their efforts with customer expectations and desires, the organization builds strong relationships and ensures sustained growth.

Behaviours: Putting Values and Attitudes into Action

1. Proactive Problem Solving: Employees are empowered to identify issues and proactively seek solutions. This behaviour not only addresses problems efficiently but also encourages a culture of innovation and continuous improvement.
2. Risk-Taking with Prudence: While entrepreneurship often involves risk, the Corporate Entrepreneur Leadership Model™ balances this with a prudent approach. It encourages calculated risks, where decisions are made based on thorough analysis and strategic thinking. This behaviour minimizes potential downsides while maximizing opportunities for success.
3. Leadership at All Levels: This model promotes the idea that leadership is not confined to those with formal titles. Instead, it encourages leadership behaviours at all levels of the organization. Employees are inspired to take initiative, mentor others, and contribute to the company’s vision, regardless of their position.

Conclusion

The Corporate Entrepreneur Leadership Model™ is more than a set of guidelines; it is a dynamic and integrated framework that shapes the very DNA of our organization. By fostering innovation, ownership, and collaboration, and by cultivating a resilient, customer-focused, and proactive workforce, this model positions us not just to survive in a competitive landscape, but to thrive and lead. As businesses continue to navigate an increasingly complex world, this model offers a clear path forward, guiding organizations toward sustainable growth and long-term success.

For more information on how we can help you with our Connected Packaging insights, processes, benchmarks, tools and technologies contact mark.hewitt@cec-hq.com

Written by Mark Hewitt, CEO | Strategy & Innovation lead.

Mark has spent his career helping businesses grow and lead in digital transformation. For the last 10 years he has successfully led brand, digital, technology and packaging businesses and worked with leading CPG brands, helping them operationalise Connected Packaging Programmes around the world. In 2022 he co-created the multi-award winning Accessible QR code with Zappar.

CEC Overview

For more than 5 years, CEC has been helping clients quantify the true potential of their Connected Packaging. From revealing the true business case for Connected Packs to establishing the infrastructure and helping clients scale, CEC’s talent, tech and data insights are helping businesses better understand consumer behaviour when they have the product in their hands.